A brand identity for Designers Block, the grad show for our graphic design program. As lead designer on the grad committee, I created a system that reflected the bold personalities and creative voices in our class. The logo features 7 colourful shapes for each student, with a corner element, representing both our name and our corner-block historical venue. The system carried through student stations and signage, guiding guests through the space and capturing the excitement we had as we prepared for the next chapter.