A logo and design system created for Illuminate the Season with ARCH, an annual holiday event that brings together over 10,000 community members and more than 100 local businesses in support of hospice care. The identity strikes a careful balance between seasonal magic and quiet sophistication, offering a look that’s both recognizable and enduring. Used across print materials like signage, forms, and raffle tickets, as well as digital marketing and advertising, the system helps carry the warmth and spirit of the event through every touchpoint. Now in its fifth year, the event raises over $100,000 annually for ARCH.