Campaign Branding

A campaign identity for St. Joseph's Hospice, created to reflect the collective nature of palliative care, made possible by staff, volunteers, families, and the broader community. As part of the campaign, I designed a mural in partnership with CF Masonville Place shopping centre and a local print shop, along with merchandise and a printed booklet to share the message. The system was built to spark connection and recognition around a simple truth: death is inevitable and unity is important.